PSL + Frappucino
Roles: Design, Motion Design
PSL (Pumpkin Spice Latte)
A signature fall staple at Starbucks, the Pumpkin Spice Latte (or PSL to superfans) boasts a large, fun-loving personified latte with a love for all things pumpkin. Part of the seasonal initiative included bringing awareness to non-dairy versions of the drink as well as ringing in PSL season with themed decor and all the fall feels.
The Starbucks Frappucino is another fun offering with a cult following at the renouned coffee chain, the ready-to drink option offers consumers a chance to fulfill their Frap craving anywhere and anytime.