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ADIDAS

adidas

PROJECT HARDEN + DAME3


@projectharden Instagram Concept

 

A platform based Instagram concept that refreshes the entire @projectharden feed weekly. The campaign won a Shorty Award in the category of Instagram (Best Use of Platform), and placed as a finalist for the Sports category.

 

HardeN VOL. 1 Web Experience

 

The Harden Vol. 1 homepage experience through glitchy, low-fi gifs. See it live here: Harden Vol. 1

 

DAME3 LAYOUT DESIGN

 

Layout design that highlights the unique aspects of the shoe while connecting Damian Lillard's personality and history to the product.