Influencer Troye Sivan, Follow Your Tart Campaign

Sweetarts
Follow Your Tart
Social Campaign

Role: Designer
Design, Concept, Motion Design, Video Editing

2016/17
Follow Your Tart is the guiding mantra and ongoing brand campaign theme of SweeTARTS (a Nestlé brand), which reflects the brand's unapologetic commitment to embracing who you are and doing what you love. Follow Your Tart calls on gamers, musicians, LARPers, dreamers, and everyone else who follows their obsessions to stay awesome, authentic, and never change. With my team, we created an energized brand identity and digital campaign strategy led by an anthemic video starring Australian electropop singer/songwriter and actor Troye Sivan, live-action role player Mo Mo O’Brien, and chronicler of multiplayer gaming shenanigans Adam Montoya (aka SeaNanners). The campaign has been nominated for a Shorty Award in the categories of Art Direction, Food & Beverage, and Video.

YouTube Pre-roll Video

Social Campaign Content
Credits
Creative Direction/Carolin Harris
Art Direction/Andy Prince
Writer/Jake Matthews
Agency/Swift
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